Purseia | Capture The Future Now
344084
home,page,page-id-344084,page-template,page-template-full_width,page-template-full_width-php,eltd-cpt-1.0,ajax_fade,page_not_loaded,,purseia-ver-1.4, vertical_menu_with_scroll,smooth_scroll,blog_installed,wpb-js-composer js-comp-ver-4.12,vc_responsive

Philosophy & Who We Are

Purseia is a strategy company fueled by data science and inspired by consumers. As daily life becomes more digital, the opportunities for marketing and advertising are limitless. Unprecedented amounts of data have shifted brands’ focus from understanding their consumers to optimization in shrinking margins. We believe that marketing is a relationship built on trust, and that flooding people with impersonal communication destroys that trust. We put the consumer at the heart of our work by designing strategies for lasting engagements, and bringing them to life with data science.

team_image
Duncan Houldsworth
Managing Partner & Founder, Purseia, Inc

Duncan founded Purseia to address a critical gap in today’s complex marketing world. Although the sea of data is rising, so few of us are able to swim confidently through these waters to reach our destination. Purseia is founded on the premise that data, technology and analytics should comprehensibly tell the critical stories that help you close the gap and shape your business’ success.

Solutions

Your strategy driven from data

  • 1

    MEASURING CONSUMER ENGAGEMENT

    Engagement

    A common problem for brands today is measuring and leveraging the engagement of their customers. We apply sophisticated statistical methods to create models for engagement that allow brands to strengthen their bonds with consumers.

  • 2

    Mapping the Consumer Journeys

    Journeys

    We combine our design skills with cutting edge analytics and data utilization to make highly visual and revealing Journeys that can be translated into new strategies and actions immediately.

  • 3

    OPTIMIZING MARKETING SPEND

    Marketing ROI

    While there are many tools for analyzing marketing and sales data, there isn’t a single approach that answers all questions. We work with you to develop context for your marketing strategy and then utilize the available data with appropriate models to move it forward.

  • 4

    PRIMARY RESEARCH & STRATEGY

    SEGMENTATION

    We build segments based on an understanding of consumer behavior and data science. We track changes in response to your marketing and promotional activity and link them back to our Marketing Optimization Models.

Learn MoreLearn More
Our Work

Examples of what we do

Our Thinking

How we solve problems

  • 1

    BUSINESS

    Context

    Setting and circumstances surrounding a critical problem or event.

  • 2

    POWER

    Data

    Information or output that must be processed to be meaningful.

  • 3

    SCIENCE

    Models

    Assumptions plus a mathematical formulation for data generation.

  • 4

    TECHNOLOGY

    Algorithms

    Rules or calculations to be explicitly followed by computer programs.