Purseia is a strategy company fueled by data science and inspired by consumers. As daily life becomes more digital, the opportunities for marketing and advertising are limitless. Unprecedented amounts of data have shifted brands’ focus from understanding their consumers to optimization in shrinking margins. We believe that marketing is a relationship built on trust, and that flooding people with impersonal communication destroys that trust. We put the consumer at the heart of our work by designing strategies for lasting engagements, and bringing them to life with data science.
Duncan founded Purseia to address a critical gap in today’s complex marketing world. Although the sea of data is rising, so few of us are able to swim confidently through these waters to reach our destination. Purseia is founded on the premise that data, technology and analytics should comprehensibly tell the critical stories that help you close the gap and shape your business’ success.