Purseia | About Us
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About Us

Why we are here
Philosophy & Who We Are

We are dedicated problem solvers motivated by our clients’ most complex problems. We use data and advanced analytics to find pragmatic solutions that create value and help businesses grow. Our primary focus is to empower people through unique insights, beautiful visualizations and powerful algorithms.

We came together from a broad set of experiences to form a consultancy that provides a fresh perspective to some of marketing’s most difficult problems. Collectively, we have worked extensively in retail, technology, consumer products, media, entertainment, public policy, healthcare, defense and education. Through these experiences, we found that our presence is most valuable when problems are ambiguous and expectations are high. We thrive under pressure and constantly seek new challenges that can sharpen our skills.

We take pride in working closely with clients to understand the nuances of their organizations so that we can create lasting change. It’s unreasonable to think that we can solve extremely difficult problems without incorporating the experience and instinct of our clients. Therefore, it is our mission to combine sophisticated methods with valuable experience and data to help businesses accelerate growth.

Leadership Team
Duncan Houldsworth
Managing Partner & Founder, Purseia, Inc

Duncan founded Purseia to address a critical gap in today’s complex marketing world. Although the sea of data is rising, so few of us are able to swim confidently through these waters to reach our destination. Purseia is founded on the premise that data, technology and analytics should comprehensibly tell the critical stories that help you close the gap and shape your business’ success.

To back up this ideal, Duncan has almost 20 years’ experience in both the UK and US working for major service providers like Experian, IRI and Omnicom. Most recently, Duncan led Data Strategy for Deutsch, the successful IPG-owned ad agency. Prior to Deutsch, Duncan led Analytics and Competitive Intelligence for Time Warner Cable, where he headed up a large, cross-functional team that was responsible for TWC’s marketing database, business intelligence, marketing optimization, and consumer insights. Throughout his career Duncan has been involved in the application of data and insights in a variety of industries including media, entertainment, retail, consumer products, technology, telco and automotive.

Duncan has a BA in Political Science from Warwick University, an MSc in Marketing Strategy from Nottingham Business School, and an MBA from The Kellogg School of Management – Northwestern University.