Purseia | Brand and enrollment response modeling
40735
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Brand and enrollment response modeling

Project Description

For a leading private education establishment, we created a multi-stage model that measured the impact of brand and direct marketing on student enrollment. The model factored in all aspects of the wider environment, their marketing activity, competitive activity and seasonality.

The outcome was optimized marketing spend across all channels and increased confidence in the marketing investment that supported further dollars being allocated to brand marketing.

Project Details
Category

Education

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