Purseia | Consumer Journey Mapping
40737
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Consumer Journey Mapping

Project Description

For a leading wireless carrier, we analyzed the patterns of consumer shopping by creating a dataset from retail sales, social media, in-store promotional response and customer satisfaction.

An end to end Consumer Journey was developed that allowed the optimization of the retail experience and the reduction in customer dissatisfaction with the process. Each interaction between the brand and the consumer was examined and optimized using advanced models.

Project Details
Category

Telecom

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