Purseia | Product launch primary research
40732
single,single-portfolio_page,postid-40732,eltd-cpt-1.0,ajax_fade,page_not_loaded,,purseia-ver-1.4, vertical_menu_with_scroll,smooth_scroll,blog_installed,wpb-js-composer js-comp-ver-4.12,vc_responsive

Product launch primary research

Project Description

For a leading financial services issuer of credit cards, we helped them determine the optimal product features and benefits using primary research and advanced choice based analytics.

Working with a highly complex set of potential product combinations and a carefully selected response target we gathered research on consumer response and analyzed the combinations of product features to create the optimal product for launch.

Project Details
Category

Financial Services

Next