Purseia | Subscription engagement modeling and optimization
40736
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Subscription engagement modeling and optimization

Project Description

For a major cable MSO, we oversaw the creation of a full suite of subscription optimization models. From customer acquisition, through upsell/cross-sell to retention, the project entailed gathering the data, specifying the modeling objective, building the models and implementing within the data infrastructure.

The models supported increased customer acquisition and profitability across all stages of the customer lifecycle.

Project Details
Category

Cable

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